Press Release 01.08.14

For Autumn – Winter 2014, iconic Dame Zandra Rhodes and Fair Trade fashion pioneers People Tree continue their successful collaboration with a capsule collection #HappyWoman in 100% organic cotton taken from Zandra’s graduation prints.

Available now is the new collection film, shot and edited in Dame Zandra Rhodes Bermondsey penthouse by international fashion and travel film/photographer Miki Alcalde. The video was produced under the creative direction of Safia Minney, MBE, People Tree, CEO and founder.

To watch the video:

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For images:

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“I like the fact that People Tree really walks the talk. Safia lives what she believes. She will not compromise at all. She does it her way, and I think that’s inspirational. I always think that Safia’s activity is really powerful, not only in the Fair Trade movement but also in the whole fashion industry as well. She tries to be creative more and more in this field. I think it’s a really important thing. Fashion and Fair Trade used to be apart, but now we can find many bridges between the two.” Dame Zandra Rhodes

The #HappyWoman video is set to ‘Tu-TuT’ by Ivo Beckett, capturing the energy of the Zandra Rhodes archive 1960’s designs, the brightness of early autumn and the nostalgia of summer festival colours.

For additional information, please contact:

Mia Hadrill, PR Officer

E: mia.hadrill@peopletree.co.uk

T: 020 7042 8935

M: 078 7682 3522