POPUPSHOP is a fashion driven sustainable design brand that represents a minimalistic Scandinavian style with eye catching details and prints. The label appeals to fashion conscious city women and the collections offer a range of beautiful contemporary design styles as well as loungewear and swimwear.
The SS18 collection draws inspiration from the animal kingdom, boasting images of both jungle animals and sea creatures, and the wild environments they each inhabit. POPUPSHOP’s iconic feline prints permit daunting encounters that are both up-close and personal, yet safely observable from a distance.
The subtle summer palette features a slew of sun-faded neutrals inspired by Mother Nature, such as sage green, pale rose and Cuban sand. The muted color scheme is only amplified by the slightly moodier moonlight blue, reminiscent of a warm summer’s night. The statement sartorial stripes are reinvigorated with new colors and widths, and in both a yarn-dyed and digital print version.
The strength of the SS18 collection lies in the street-meets-elite aesthetic, and the subsequent invitation to mix and match materials and styles to create layers of chic upon casual upon chic. The traditional cuts pave way for a more relaxed and oversized silhouette. Simplicity is at the heart of every piece, and the result is a collection that is not only feminine but also highly versatile. A range that retains the minimalistic and timeless Scandinavian style, with added elements and the highest quality organic materials.
The fabrics used are mostly GOTS-certified Aegean cotton, hand-picked to ensure premium quality. The sustainable UV-safe swimwear is made from recycled plastic bottles, and the digital prints are GOTS labeled guaranteeing that the colors used contain no harmful chemical residues.
For Autumn Winter 2017, People Tree has designed a unique and feminine eight piece capsule collection in conjunction with the Victoria and Albert Museum in London.
Inspired by the 1930’s, this limited edition collection is based on fashionable patterns of the era, celebrating the heritage of the thirties with a contemporary twist. Key to the collection are romantic long and lean shapes with subtle ruffle details. The prints are based on dress fabrics from 1934, originally by the Calico Printer’s Association in Manchester, England and are now held in archive at the V&A Museum.
Seed print story features four designs in 100% organic certified cotton – a ruffle dress, ruffle back shirt, coat dress and wide leg trouser.
Tulip print story features four designs in 100% Tencel® – ruffle back jumpsuit, smock dress, peplum top and maxi skirt. Tencel® is a luxury cellulose fibre made from wood pulp. The fibre production is extremely eco-friendly due to the closed loop manufacturing system used.
All styles of the collaboration are made by Creative Handicrafts, based in India. Founded in 1984, this dynamic organisation helps low income women in the slums of Mumbai achieve economic independence by training and creating jobs.
Delivery in July 2017.
Blogger Anna Katina shows that sustainable fashion is easy to style, also on holiday. By wearing People Tree and Wunderwerk on her trip to Malaga, she definitely rocks the perfect summer looks. The Bryony stripe dress and Maia stripe shorts of People Tree are the go to styles upcoming season and a must have to bring on your trip to the sun and beach.
Fashion stylist Bernadette van Wijlen expresses in her own way how she feels about environmental issues through the beautiful photography series by using only sustainable fashion together with props to tell the story. The fish shows the acidification of the ocean with the globe and lemons on the background. The cotton plants and sewing machine refer to the fabric the clothing is made of.
Fast forward to the Wunderwerk high summer ’17 collection – we love the photography series ‘avant garbage’ by photographer Ymke Jansen. ⠀
Jansen wanted to put sustainable fashion in the spotlight and shot a series for the American online magazine promo mag news, featuring the Wunderwerk High summer 17 collection.
‘My latest shoot was about something that I find very important; world pollution. I used pieces of garbage in some of the pictures and for the clothing I only worked with sustainable brands from small sustainable shops in Amsterdam. I want to make people think about the pollution in this world and change the way we care for our world. I also wanted to give some attention to the sustainable brands that really have the most beautiful pieces.’