Category: Studio JUX

‘BY BIRDY’ – CAPSULE COLLECTION BY STUDIO JUX AND SANNE VOGEL

Studio JUX launched their first capsule collection which has been developed in collaboration with actress/director/writer Sanne Vogel, at the last edition of sustainable fashion fair MINT, part of Modefabriek
This new line of studio JUX and Sanne Vogel is called ‘By Birdy’ and consists of eight clothing items and a few jewellery pieces. Ernst-Jan Pfauth, publisher of The Correspondent, interviewed Sanne Vogel and Jitske Lundgren, the designer of Studio JUX about their new collaboration.

Jitske Lundgren: “We had been working with Sanne before, we supplied garments for her film Hartstraat for example. There is an increasing demand for sustainable clothing and it’s important that we continue to be more visible as a sustainable brand. That’s why we thought about doing a collaboration with Sanne Vogel with the ‘By Birdy’ collection as a result.”

Sanne Vogel has been wearing clothes from Studio JUX for years now and the styling for her movie has for 60%  been done with sustainable brands such as JUX.

The By Birdy collection by studio JUX can be ordered this buying season via our agency and will be in stores coming September.

STUDIO JUX LAUNCHES ‘BY BIRDY’ CAPSULE COLLECTION AT MINT FAIR, A COLLABORATION WITH SANNE VOGEL

Studio JUX proudly announces a collaboration with Sanne Vogel. The ‘By Birdy’ capsule collection will be launched on January 26 during MINT fair.

Actress, director and writer Sanne Vogel will launch her capsule collection coming Monday at MINT, part of fashion trade fair Modefabriek. Prior to this launch fashion designer Hans Ubbink , editor of Glamour magazine Sanne Groot Koerkamp and Pascalle Grotenhuis of the Ministry of Foreign Affairs will discuss how they think the fashion world could become more sustainable. The discussion will be led by MINT founder Marieke Eyskoot and Victoria Koblenko.

FABRIC UPDATE: WOODSILK

Another update in our fabric series. Because it’s the ‘festive’ season we are putting a new, innovative and luxurious fabric in the spotlights: woodsilk. Beautiful, strong and made out of wood pulp. You can use it as an alternative to silk (the look and feel are pretty much the same) while still looking very Christmassy.

As we all love butterflies we prefer to keep the silk worm alive. Not to mention that a wooden top is very strong and much easier to wash and handle all together. Woodsilk plays an important role in the collections of Dutch fashion label Studio JUX. JUX pretty much introduced this fabric as a sustainable alternative to silk and also came up with its name.

Woodsilk items are extremely comfortable to wear. The fabric is made of trees, and is high in moisture content compared with synthetic fabrics, that are often worn on festive occasions. This means that wood silk causes less unpleasant static electricity and is gentle to your skin.

Pieces made from woodsilk have an elegant silhouette because the fabric is very light. Because the fabric dries super fast the dryness is always maintained when wearing this fabric to your skin. Therefore wearing items made of wood silk give you a fresh and comfortable feeling.