Month: February 2015

A DAY IN GRONINGEN

With our fashion agency we travel through the Benelux to promote TRUE fashion and find the nicest stockists for the labels we represent. Get to know a few of our sustainable hotspots in the Benelux series. This week: starting all the way up North – in Groningen.

FABRIC UPDATE: MONOCEL – THE NEW AND BETTER BAMBOO

When most people talk about “bamboo textiles”, they are talking about bamboo viscose products. The viscose method for producing textile fibres is not environmentally friendly, as it is very chemical intensive. Also, the resulting fibres are short and, therefore, weak. Lyocell fibres, however, are long and strong. The fibre is stronger than cotton in both wet and dry condition. It is also very soft and smooth. This makes the Monocel fabrics suitable for a large number of applications.

‘BY BIRDY’ – CAPSULE COLLECTION BY STUDIO JUX AND SANNE VOGEL

Studio JUX launched their first capsule collection which has been developed in collaboration with actress/director/writer Sanne Vogel, at the last edition of sustainable fashion fair MINT, part of Modefabriek
This new line of studio JUX and Sanne Vogel is called ‘By Birdy’ and consists of eight clothing items and a few jewellery pieces. Ernst-Jan Pfauth, publisher of The Correspondent, interviewed Sanne Vogel and Jitske Lundgren, the designer of Studio JUX about their new collaboration.

Jitske Lundgren: “We had been working with Sanne before, we supplied garments for her film Hartstraat for example. There is an increasing demand for sustainable clothing and it’s important that we continue to be more visible as a sustainable brand. That’s why we thought about doing a collaboration with Sanne Vogel with the ‘By Birdy’ collection as a result.”

Sanne Vogel has been wearing clothes from Studio JUX for years now and the styling for her movie has for 60%  been done with sustainable brands such as JUX.

The By Birdy collection by studio JUX can be ordered this buying season via our agency and will be in stores coming September.

FABRIC UPDATE: HEMP

Hemp is one of the world’s strongest natural fibres. Hemp enriches rather than depletes the soil by shedding its leaves throughout the season, creating rich compost. Insects don’t bug the hemp plant so it doesn’t need pesticides, herbicides or fertilizers and uses very little water. Hemp yarn is firm and though, making it the perfect fabric for bags, jeans and jackets.

The iconic winter coats of our newest label Hoodlamb are the perfect example showing hemp can be used to create beautiful fabrics. Hoodlamb uses hemp for the strong and protective shell fabric of the coats but also in their unique fabric blend which makes the label’s unique cruelty-free fake fur.

HoodLamb believes hemp is the answer to looking good and feeling great about it. The label’s commitment to promoting the use of hemp, the world’s toughest natural resource, hasn’t changed for over twenty years. By combining eco-friendly fabrics with innovative and timeless designs Hoodlamb shows that fashion and sustainability can be perfectly joined to protect the environment.