True fashion brands have a story to tell. They are proud of that story, so they want to tell it. Not only do they meet the minimum requirements for information that a consumer is entitled to but True fashion labels share more than that!
Let’s take a look at a few examples.
The labels on the Studio JUX collection include a handshake – Get online with the information on the label, which is sewn on the inside of your Studio JUX garment and MEET YOUR TAILOR!
People Tree also tells you about the factory where each garment is produced and it’s origins as well as the materials and their cerifications.
Wunderwerk, who are always up to date with the latest developments in sustainable fabrics, do not only use organic cotton but also include advanced materials like Tencel or Modal Edelweiss, which uses a new method of a closed re-cycle process for a minimal impact on the environment.
The french brand l’Herbe Rouge are pioneers of sustainable materials from the early days and give information on the ecological footprint of each of their garments, which they measure with the help of brown and williams environmental agency.
All these brands have thought a lot not only about how their clothes are supposed to look like but also about the impact that they are going to have on the environment, and all the people involved in the production process. The tag just gives you a hint, but you can find out much more by visiting their websites.
Being an interested and informed customer is what ultimately drives the change that we are finally starting to witness in the fashion industry. So, zoom in to the tag and reward those brands who choose transparency and regard their customers as conscious human beings!