24 + 25 January we were at MINT fair @ Modefabriek, where we proudly represented Hoodlamb FW16.
Some of you we saw at our stand and it was great to see you there!
We also attended the press event where 5 inspiring speakers shared their knowledge, thoughts and hopes on a fashion industry that is moving forward….
Marieke Eyskoot (co-founder of MINT) shared some hopeful figures, Andrew Morgan (director of The True Cost) challenged everyone to become a storyteller for a better fashion industry, British model Rebecca Pearson stole the show in a stunning long black People Tree dress and the chief editor of Glamour magazine announced that at least 10% of the content of the magazine will be about sustainable fashion & lifestyle from now on. This makes Glamour the first magazine to set a quotum for sustainable fashion & lifestyle.
1. MARIEKE EYSKOOT: MORE SUSTAINABLE FASHION BUYERS
Marieke Eyskoot, the co-founder of MINT shared the results of a research conducted amongst visitors of MINT and Modefabriek. Let’s share a few: one third of the buyers see sustainable fashion & lifestyle as a real alternative for regular collections, 34% of the visitors of Modefabriek started to think more positively about sustainable fashion & Lifestyle and 75% of Modefabriek and MINT buyers intent to buy more sustainable fashion & lifestyle in the coming years. Let’s keep moving forward!
2. NINA PIERSON: DEDICATED TO CONSCIOUS & HEALTHY LIVING
Nina Pierson founder of PUP and Sla, told the audience that she noticed there is a growing need for a conscious mind-set in everything we do in life, so not only in fashion but also in food, sports and even on the Zuidas people talk about a work life balance more and more. According to Nina Pierson people have learned to look further then appearance and a sustainable lifestyle will only add to your status. This inspiring lady now also launched the online magazine Bedrock, dedicated to conscious and healthy living!
3. REBECCA PEARSON: MODELS FOR FAIR FASHION
Another inspiring guest at MINT was Rebecca Pearson, she is a model and does a lot of modelling work for People Tree for example (Yes! she stole the show in a stunning long black People Tree dress). She thinks it is important to use modelling as a platform to speak about sustainable fashion and uses her work as a voice to let people know about the story behind fashion. Follow Rebecca via her blog Model Type Face.
4. ANDREW MORGAN: A NEW STORY OF FASHION
Then Andrew Morgan (the director of the documentary The True Cost) also left an inspiring video message, saying that at the heart of the problems in the world of fashion lies the profound need for a new story and return fashion to the beautiful space it originally came from. He said it’s time to no longer be bystanders and watch history unfold while the story of fashion is being told by the bigger commercial companies. In stead he challenged everyone in the crowd to go back in their own worlds, and think about how they can contribute to the much needed new story of fashion.
5. SANNE GROOT KOERKAMP: GLAMOUR GOES GREENER!
Sanne Groot Koerkamp, the Editor in chief of Glamour Magazine, gave the MINT audience an exclusive inside: From now on at least 10% of the content of the magazine will be about sustainable fashion & lifestyle. This makes Glamour the first magazine to set a quotum for sustainable fashion & lifestyle.