On 23 March Safia Minney’s new book ‘Slow Fashion – Aesthics Meets Ethics’ will be launched in London. Slow Fashion offers creatives, entrepreneurs & ethical consumers alike a glimpse into the innovative world of the Eco-concept store movement, sustainable design & business that puts people, livelihoods and sustainability central to everything they do.

Safia Minney argues that the future of bricks & mortar retail is in the best in Fair Trade, sustainable and organic products, together with vintage, second hand and local produce. Restorative economics, the well-being of our planet, our bodies and minds can be inspired by this growing sector and one that is shaping big business.

This book curates pioneering people and projects that will inspire you to be part of the Change. With full colour photography and illustration throughout Slow Fashion profiles people and bringing the alternatives to the mainstream: designers, labels and eco-concept stores across the world; fair trade producers; campaigns that are designing a fashion economy and the fibres and fabrics which are making a difference.


  • Livia Firth
  • Zandra Rhodes
  • Lily Cole
  • Andrew Morgan (film-maker of ‘The True Cost’)
  • Dana Geffner (Fair World Project)

About the Author:

Safia Minney is founder and CEO of Fair Trade and sustainable fashion label People Tree. Safia has turned a lifelong interest in environment, trade and social justice issues into an award winning social business.

She is widely regarded as a leader in the Fair Trade movement and has been awarded Outstanding Social Entrepreneur by the World Economic Forum and an MBE for her work in Fair Trade and the fashion industry.