CARLIEN HELMINK, CO-OWNER OF STUDIO JUX. ALWAYS ASK WHY, HOW, WHERE. BE HONEST.BE CONSCIOUS. A SHORT FILM SERIES.

This short film is the third of the blog and short film series „Always ask why, how, where. Be honest. Be conscious.“ about eco-fashion. Carlien Helmink, co-owner of studio JUX, is interviewed at sustainable fashion and lifestyle tradeshow MINT (Amsterdam). The fair fashion manager talks about why she started to produce sustainable fashion, how and where the collections of studio JUX are made and the relationship with their customers.