POPUPSHOP is a fashion driven sustainable design brand that represents a minimalistic Scandinavian style with eye catching details and prints. The label appeals to fashion conscious city women and the collections offer a range of beautiful contemporary design styles as well as loungewear and swimwear.
The SS18 collection draws inspiration from the animal kingdom, boasting images of both jungle animals and sea creatures, and the wild environments they each inhabit. POPUPSHOP’s iconic feline prints permit daunting encounters that are both up-close and personal, yet safely observable from a distance.
The subtle summer palette features a slew of sun-faded neutrals inspired by Mother Nature, such as sage green, pale rose and Cuban sand. The muted color scheme is only amplified by the slightly moodier moonlight blue, reminiscent of a warm summer’s night. The statement sartorial stripes are reinvigorated with new colors and widths, and in both a yarn-dyed and digital print version.
The strength of the SS18 collection lies in the street-meets-elite aesthetic, and the subsequent invitation to mix and match materials and styles to create layers of chic upon casual upon chic. The traditional cuts pave way for a more relaxed and oversized silhouette. Simplicity is at the heart of every piece, and the result is a collection that is not only feminine but also highly versatile. A range that retains the minimalistic and timeless Scandinavian style, with added elements and the highest quality organic materials.
The fabrics used are mostly GOTS-certified Aegean cotton, hand-picked to ensure premium quality. The sustainable UV-safe swimwear is made from recycled plastic bottles, and the digital prints are GOTS labeled guaranteeing that the colors used contain no harmful chemical residues.
Decoding Sustainable Fashion – What Does it Mean to You?
It can be daunting to know where to start when it comes to making more sustainable fashion choices. And in case you’re about to write this article off as frivolous, let me quickly tell you why this is such an important topic.
After grappling with this issue over the past few months, I’ve come to adopt a mishmash of values I believe to culminate in a holistic way.
I’ll admit, it’s not perfect, and what I was really hoping for when I started this journey, was a quick-step guide.
I wanted a surefire way to know I wasn’t contributing to unjust, unfair and unethical labour practices, and I wanted to know my fashion choices weren’t directly affecting the environment or harming animals too.
Unfortunately, it’s not so simple. The more I learned, the more confused I became.
When I started to reject leather, I quickly learned vegan alternatives can be highly toxic. As I started to become a more conscious consumer, I also started to question whether I should be rejecting my consumption habits entirely? (Answer: Yes)
But where did this leave me? While I wanted to stop buying all together, I couldn’t. Or I wouldn’t. So what I did, was work to understand a range of issues and find my own set of values to guide me.
What have I learned?
1) Buy less. Buy better. Recycle. Reuse. Yes, the real answer to sustainable fashion is glaringly obvious.
2) When you buy, choose natural fibres. That’s cotton, linen, wool, silk, hemp, or cashmere. Synthetic fabrics, or “plastic fabric” include polyester, rayon, modal, spandex and nylon. Not only do synthetic fibers require much higher energy use and crude oil, they’re toxic. Natural fibers also just feel better. Not to mention, because they’re plant materials, they decompose quickly while synthetic fibers – essentially plastic – do not.
3) Choose organic cotton – important for you, the environment, and workers. There are endless resources online making this case, but all you need to know is that conventional, cotton farms erode soil, waste water, use tons of energy and are incredibly toxic. If that’s not enough, you can read why non-organic cotton farms are directly linked to the high suicide rate of farmers in India.
4) It’s sometimes OK to use the “30 Wear Rule.” Ever so occasionally, I do buy fast fashion. I know! Terrible! Guilty! But I believe sustainability is also about wearability, and there’s no point buying something “good” that you’ll never wear. So, when I do, I always subscribe to Livia Firth’s “30 Wear Rule.” That means I commit to wearing a product at least 30 times and fight the trend towards “throwaway fashion.”
5) Embrace minimalism. It’s widely accepted that focussing on less, having less, and embracing less, gives you more. I recently watched the documentary “The Minimalists” and this made so much sense to me. In fashion, many are embracing this and promoting the “capsule” wardrobe. The focus here is on longevity, style, and quality – all good things to guide you.
6) Support brands that embrace sustainability at their core. While many major brands are making a move towards adopting more sustainable practices, and should be applauded for doing so, I like to support smaller brands driven by sustainable values. I’ve become familiar with a few such as as People Tree and Patagonia and I support outlets that curate these brands, and others, so I know who to trust. My favourites are Charlie + Mary, and Well Made Clothes.
Sustainable fashion is a term that means different things to different people. Progress is slow. And nobody knows this more than the team at Fashion Revolution, a global movement which campaigns for transparency in the supply chain following the tragic Rana Plaza collapse in 2013.
However, while the issues are widespread, and the solutions complex, I think we can celebrate the fact that the tide is turning, and brands, as well as consumers, are changing their ways.
Knowing where to start can be daunting, but starting is an important step.
NEIGHBOURHOOD is an awesome all organic gourmet pizza & cocktail bar and local hang-out, withvinyl tunes filling the air. This is a place where you want to hang out all night and both the pizza and cocktail menu are something special, we can highly recommend the pumpkin chorizo pizza and the Rhubarb rhapsody cocktail!
Whether you´re looking to be in the centre of Copenhagen or rather stay in the authentic Vesterbro area close to the trendy Meatpacking district (we would recommend this location!) there are 4 sustainable boutique hotels of the Guldsmeden chain Copenhagen. The Guldsmeden Hotels are Green Globe certified, which is one of the most exacting certifications available to the hospitality sector. The hotels have a super cosy bohemian feel and also serve delicious organic food & drinks in their hotel bars. A true home away from home!
Making plans for the weekend? Here’s some tips on shows and exhibitions the coming weekend!
1.AMSTERDAM FASHION WEEK SHOW AJBILOU | ROSDORFF
This design duo believes they can create beautiful fashion that is also sustainable. They do this by reusing materials that otherwise would have been thrown away. In their designs, they are inspired by cultures around the world and combine these elements to create a coherent vision of world cultures and Western street style.
2. EXHIBITION PETER LINDBERG – A DIFFERENT VISION ON FASHION PHOTOGRAPHY
Peter Lindbergh is today regarded as one of the most influential fashion photographers of the past forty years. Lindbergh’s pure black-and-white photographs have determined the course of fashion photography since the 1980s.
In the year that she would have turned 90, De Nieuwe Kerk will reflect on a great style icon: Marilyn Monroe. It’s the last weekend, the exhibition about her life and legacy, including numerous personal items from her house at 5th Helena Drive in Brentwood, California, can be visited.
In North India we visited the production partner of the newest brand in our agency portfolio, POPUPSHOP. We took the train from Delhi to Agra station from where it was about an hour drive to the Kishor factory.
Kishor exports is a family business founded in 1979 when Mr. Satish Agarwal and Mrs.Sneh Lata Agarwal, left the USA to settle down in India. Today their company is run by their son Mr. Deepak Agarwal, who showed us around the factory and proudly told us everything about the Kishor company.
Having lived in the US, the Kishor family realisess how important it is to have certifications. Even though it brings along a lot of adminitrative work and costs.
‘More importnatly we are a manufacturer & exporters of organic cotton clothing in India and we have been exporting to Europe since 1979. Our factory is a modern and sophisticated factory.’
Interesting is that Agra isn’t necessarily known for being a garment factoy area, there is actually more shoe manufacturing.
This means it isn’t the easiest to find a lot of skilled tailors, like in other areas in India for example.
‘But we think it is important to bring econimic benefits to this area, as well as fair and safe working conditions. Most of the tailors working in the factory have been with us for a long time’.
Mr. Deepak explains us that he and the company have a strong social comittment to serve the society. Therefore they are for example supporting the organization ‘TEARS’, a local Institute & Hostel for Mentally handicapped Children
He took us to the big school building where we met the teachers and the children. Mr. Deepak pasionately told us about the work of Tears and how important it is to support this beautiful initiative.
‘Love, care and protection are what these mentally handicapped children need as their toys, to bring back in to their lives the childhood joys.’
‘Another institute supported by Kishor is SEAM (Skills for Employment in Apparel Manufacturing), which is operated and supported by Kishor for skill enhancement & upliftment of women who are living in rural areas near to us.’
‘Here we give training to women from rural areas near by our factory and try to make them skilled workers for Apparel Manufacturing and later on we offer them a job opportunity in our company.
In this institute we provide good infrastructure, stitching machines &equipments, accommodation / hostel facility, meals and trained faculties.’
Who then, if not government, should we be looking to to protect environmental interests? And what does this mean for sustainable fashion?
The past few weeks have seen an interesting range of responses from brands and business leaders within the sector who, consciously or not, have got caught up in politics.
There was the PR crisis of New Balance following a single quote of endorsement by its VP of public affairs who said “with President-elect Trump, we believe things are going to move in the right direction” with regards to the TPP.
Last week, Patagonia announced it will donate 100% of its global sales from Black Friday to environmental causes in the face of Trump’s belief that “climate change is a myth”, and Designer Sophie Theallet, who’s previously dressed Michelle Obama, publicly refused to style the next first lady. She said:
“Despite the fact that it’s not wise to get involved in politics…the rhetoric of racism, sexism, and xenophobia unleashed by [Trump] are incompatible with the shared values we live by.”
Sitting on the fence is no longer an option when it comes to environmental issues.