POPUPSHOP is a fashion driven sustainable design brand that represents a minimalistic Scandinavian style with eye catching details and prints. The label appeals to fashion conscious city women and the collections offer a range of beautiful contemporary design styles as well as loungewear and swimwear.
The SS18 collection draws inspiration from the animal kingdom, boasting images of both jungle animals and sea creatures, and the wild environments they each inhabit. POPUPSHOP’s iconic feline prints permit daunting encounters that are both up-close and personal, yet safely observable from a distance.
The subtle summer palette features a slew of sun-faded neutrals inspired by Mother Nature, such as sage green, pale rose and Cuban sand. The muted color scheme is only amplified by the slightly moodier moonlight blue, reminiscent of a warm summer’s night. The statement sartorial stripes are reinvigorated with new colors and widths, and in both a yarn-dyed and digital print version.
The strength of the SS18 collection lies in the street-meets-elite aesthetic, and the subsequent invitation to mix and match materials and styles to create layers of chic upon casual upon chic. The traditional cuts pave way for a more relaxed and oversized silhouette. Simplicity is at the heart of every piece, and the result is a collection that is not only feminine but also highly versatile. A range that retains the minimalistic and timeless Scandinavian style, with added elements and the highest quality organic materials.
The fabrics used are mostly GOTS-certified Aegean cotton, hand-picked to ensure premium quality. The sustainable UV-safe swimwear is made from recycled plastic bottles, and the digital prints are GOTS labeled guaranteeing that the colors used contain no harmful chemical residues.
24 + 25 January we were at MINT fair @ Modefabriek, where we proudly represented Hoodlamb FW16.
Some of you we saw at our stand and it was great to see you there!
We also attended the press event where 5 inspiring speakers shared their knowledge, thoughts and hopes on a fashion industry that is moving forward….
Marieke Eyskoot (co-founder of MINT) shared some hopeful figures, Andrew Morgan (director of The True Cost) challenged everyone to become a storyteller for a better fashion industry, British model Rebecca Pearson stole the show in a stunning long black People Tree dress and the chief editor of Glamour magazine announced that at least 10% of the content of the magazine will be about sustainable fashion & lifestyle from now on. This makes Glamour the first magazine to set a quotum for sustainable fashion & lifestyle.
We are looking forward to welcome you in the Hoodlamb stand at Modefabriek on 24 + 25 January. Save the date and find us at the MINT section!
The Sales season for SS16 ends first week of September.
Travelling showroom Charlie + Mary’s agency:
Breda: 20 + 21 July
Zwolle: 27 + 28 July
Antwerp: 30 + 31 July
The Hague: 5 + 6 August