Studio JUX launched their first capsule collection which has been developed in collaboration with actress/director/writer Sanne Vogel, at the last edition of sustainable fashion fair MINT, part of Modefabriek
This new line of studio JUX and Sanne Vogel is called ‘By Birdy’ and consists of eight clothing items and a few jewellery pieces. Ernst-Jan Pfauth, publisher of The Correspondent, interviewed Sanne Vogel and Jitske Lundgren, the designer of Studio JUX about their new collaboration.
Jitske Lundgren: “We had been working with Sanne before, we supplied garments for her film Hartstraat for example. There is an increasing demand for sustainable clothing and it’s important that we continue to be more visible as a sustainable brand. That’s why we thought about doing a collaboration with Sanne Vogel with the ‘By Birdy’ collection as a result.”
Sanne Vogel has been wearing clothes from Studio JUX for years now and the styling for her movie has for 60% been done with sustainable brands such as JUX.
The By Birdy collection by studio JUX can be ordered this buying season via our agency and will be in stores coming September.