Tag: POPUPSHOP

9 + 10 JULY: SHOWING POPUPSHOP SS18 ‘ANIMAL KINGDOM’ AT MODEFABRIEK

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POPUPSHOP is a fashion driven sustainable design brand that represents a minimalistic Scandinavian style with eye catching details and prints. The label appeals to fashion conscious city women and the collections offer a range of beautiful contemporary design styles as well as loungewear and swimwear.

SS18

The SS18 collection draws inspiration from the animal kingdom, boasting images of both jungle animals and sea creatures, and the wild environments they each inhabit. POPUPSHOP’s iconic feline prints permit daunting encounters that are both up-close and personal, yet safely observable from a distance.

The subtle summer palette features a slew of sun-faded neutrals inspired by Mother Nature, such as sage green, pale rose and Cuban sand. The muted color scheme is only amplified by the slightly moodier moonlight blue, reminiscent of a warm summer’s night. The statement sartorial stripes are reinvigorated with new colors and widths, and in both a yarn-dyed and digital print version.

The strength of the SS18 collection lies in the street-meets-elite aesthetic, and the subsequent invitation to mix and match materials and styles to create layers of chic upon casual upon chic. The traditional cuts pave way for a more relaxed and oversized silhouette. Simplicity is at the heart of every piece, and the result is a collection that is not only feminine but also highly versatile. A range that retains the minimalistic and timeless Scandinavian style, with added elements and the highest quality organic materials.

The fabrics used are mostly GOTS-certified Aegean cotton, hand-picked to ensure premium quality. The sustainable UV-safe swimwear is made from recycled plastic bottles, and the digital prints are GOTS labeled guaranteeing that the colors used contain no harmful chemical residues.

Origin: Copenhagen | Since: 2015 | Collection: Women | Website: www.popupshop.com

 

BEHIND THE SEAMS: ORGANIC GARMENT PRODUCTION IN NORTH INDIA

In North India we visited the production partner of the newest brand in our agency portfolio, POPUPSHOP.  We took the train from Delhi to Agra station from where it was about an hour drive to the Kishor factory

Kishor exports is a family business founded in 1979 when Mr. Satish Agarwal and Mrs.Sneh Lata Agarwal, left the USA to settle down in India. Today their company is run by their son Mr. Deepak Agarwal, who showed us around the factory and proudly told us everything about the Kishor company. 

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Having lived in the US, the Kishor family realisess how important it is to have certifications. Even though it brings along a lot of adminitrative work and costs. 

‘Our company is certified by GOTS (for global organic textile standards) / FAIR TRADE (by flo-cert) & SA-8000.

‘More importnatly we are a manufacturer & exporters of organic cotton clothing in India and we have been exporting to Europe since 1979. Our factory is a modern and sophisticated factory.’ 

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Interesting is that Agra isn’t necessarily known for being a garment factoy area, there is actually more shoe manufacturing.

This means it isn’t the easiest to find a lot of skilled tailors, like in other areas in India for example. 

‘But we think it is important to bring econimic benefits to this area, as well as fair and safe working conditions. Most of the tailors working in the factory have been with us for a long time’. 

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Mr. Deepak explains us that he and the company have a strong social comittment to serve the society. Therefore they are for example supporting the organization ‘TEARS’, a local Institute & Hostel for Mentally handicapped Children

He took us to the big school building where we met the teachers and the children. Mr. Deepak pasionately told us about the work of Tears and how important it is to support this beautiful initiative. 

‘Love, care and protection are what these mentally handicapped children need as their toys, to bring back in to their lives the childhood joys.’ 

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‘Another institute supported by Kishor is SEAM (Skills for Employment in Apparel Manufacturing), which is operated and supported by Kishor for skill enhancement & upliftment of women who are living in rural areas near to us.’ 

‘Here we give training to women from rural areas near by our factory and try to make them skilled workers for Apparel Manufacturing and later on we offer them a job opportunity in our company.

In this institute we provide good infrastructure, stitching machines &equipments, accommodation / hostel facility, meals and trained faculties.’

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