People Tree took Jo Wood (former model, ex-wife of Rolling Stones guitarist Ronnie Wood and organic entrepreneur) on a production trip to Nepal. Attached are the video and article published by HELLO magazine, which feature Jo Wood/Safia’s trip to Nepal post-earthquake, as well as their visit to the Nepalese hand-knitters who collaborate with People Tree.

Jo Wood has also created 4 woolen designs for the winter collection of next year which is very exciting. We have already seen the designs and they look fab! We can’t wait to show you the collection soon, the pre-order season for People Tree starts 16 November!



Jo Wood is a spokesperson on environmental issues. She started up her own pop-up restaurant with leading chef Arthur Potts Dawson as a way to raise awareness on sustainability. She continues to judge the Soil Association Organic Food Awards, and is an ongoing ambassador for the Centre for Sustainable Fashion at London College of Fashion.

Hello 2 - Jo + People Tree

Hello 3 - Jo + People Tree